No matter how outstanding the design of your current website is, you will eventually have to hire the services of an Arizona web design company to update it. You are likely wondering how often you should make changes to your web page. This article will help you with that by explaining when you will need your website updated by a good service for web design in Arizona.
When your web page needs to keep up with search your engine marketing campaign
Search engine marketing (SEM) is the key to bringing sales leads to your website. Due to this fact, you should always be trying to find ways to enhance your SEM campaign. Having the design of your website optimized for better positioning on search engine results for this by an Arizona web design company is a great place to start. For example, if your web page is lacking a blog, a good Arizona web design company will know how to add one to your site so that your blog will be optimally effective for drawing consumers to other parts of your website.
Missing, out of date or new information
You should be constantly checking your website for missing or out of date information. This could be the difference between you closing sales and never being connected with a sales lead in the first place. If your website has an incorrect email address or old phone number, for example, people genuinely interested in learning more about your products and services—and how to buy them—will be flustered and assume that you are out of business if they reach the wrong number or receive no email responses. An Arizona web design company can easily update this information as they audit the overall design of your site.
New products or services
If you have a new product or service—especially one that you would like to market heavily—you will need to update the design of your entire website to make it fit. Unique product pages and special highlights on your home or landing pages can be provided by an Arizona web design company to get your new products or services launched ASAP. This way, a great new offering will not have to linger as your consumers slowly learn about it.
New technology
When the smartphone became the dominant medium for internet access it became a business necessity to have a mobile version of one’s website. Now, nearly every computer that is released includes a touch screen, so even full web pages must be touch screen optimized for the best possible user experience. If you have not already used one of the services for web design Arizona has to update the design of your site to work with these technologies, then you must do so immediately.
Internet technology is continuing to evolve to include more features, higher resolution screens, smartwear and augmented reality devices. You should keep track of this, because you will soon be required to hire an Arizona web design company to update the design of your site to match the capabilities of the aforementioned technological changes. Otherwise, the user experience with your website will suffer greatly.
Security
Security flaws often affect the entirety of your website. The recent Heartbleed security flaw, for example, required any website with an SSL encryption to update their web design—you have had the Heartbleed security holes fixed if you have an SSL encryption right (if not, you should get the best services for web design Arizona has for you to fix it immediately; both you and your customers’ data are seriously compromised by this flaw).
The Heartbleed example is but one of many possible reasons to update your web design for better security never wait to enact such an update.
General enhancements
A more intuitive interface, faster load times, ect. are all great ways to ensure that visitors stay at your site longer; this increases the chance of turning a casual visitor into a sales lead. If you have identified ways to greatly improve the user experience of your website, allow an Arizona web design firm to make the necessary updates.
Recurring updates
Regardless of whether or not any of the above factors are identified, you should have the content of your website update every three months and the overall design of your website should be updated every 12 to 18 months. For best results, always use good services for web design in Arizona to get the job done.
When it is time to update your website, give us a call
We are a top Arizona web design firm and we can help you enhance the results produced by your website.
When your web page needs to keep up with search your engine marketing campaign
Search engine marketing (SEM) is the key to bringing sales leads to your website. Due to this fact, you should always be trying to find ways to enhance your SEM campaign. Having the design of your website optimized for better positioning on search engine results for this by an Arizona web design company is a great place to start. For example, if your web page is lacking a blog, a good Arizona web design company will know how to add one to your site so that your blog will be optimally effective for drawing consumers to other parts of your website.
Missing, out of date or new information
You should be constantly checking your website for missing or out of date information. This could be the difference between you closing sales and never being connected with a sales lead in the first place. If your website has an incorrect email address or old phone number, for example, people genuinely interested in learning more about your products and services—and how to buy them—will be flustered and assume that you are out of business if they reach the wrong number or receive no email responses. An Arizona web design company can easily update this information as they audit the overall design of your site.
New products or services
If you have a new product or service—especially one that you would like to market heavily—you will need to update the design of your entire website to make it fit. Unique product pages and special highlights on your home or landing pages can be provided by an Arizona web design company to get your new products or services launched ASAP. This way, a great new offering will not have to linger as your consumers slowly learn about it.
New technology
When the smartphone became the dominant medium for internet access it became a business necessity to have a mobile version of one’s website. Now, nearly every computer that is released includes a touch screen, so even full web pages must be touch screen optimized for the best possible user experience. If you have not already used one of the services for web design Arizona has to update the design of your site to work with these technologies, then you must do so immediately.
Internet technology is continuing to evolve to include more features, higher resolution screens, smartwear and augmented reality devices. You should keep track of this, because you will soon be required to hire an Arizona web design company to update the design of your site to match the capabilities of the aforementioned technological changes. Otherwise, the user experience with your website will suffer greatly.
Security
Security flaws often affect the entirety of your website. The recent Heartbleed security flaw, for example, required any website with an SSL encryption to update their web design—you have had the Heartbleed security holes fixed if you have an SSL encryption right (if not, you should get the best services for web design Arizona has for you to fix it immediately; both you and your customers’ data are seriously compromised by this flaw).
The Heartbleed example is but one of many possible reasons to update your web design for better security never wait to enact such an update.
General enhancements
A more intuitive interface, faster load times, ect. are all great ways to ensure that visitors stay at your site longer; this increases the chance of turning a casual visitor into a sales lead. If you have identified ways to greatly improve the user experience of your website, allow an Arizona web design firm to make the necessary updates.
Recurring updates
Regardless of whether or not any of the above factors are identified, you should have the content of your website update every three months and the overall design of your website should be updated every 12 to 18 months. For best results, always use good services for web design in Arizona to get the job done.
When it is time to update your website, give us a call
We are a top Arizona web design firm and we can help you enhance the results produced by your website.
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