A
successful SEO campaign will include the execution of come hugely
beneficial strategies that are designed to make search engines like your
site more. You don’t need many strategies to help your Phoenix business
get noticed either. Today, we are going to discuss three invaluable
strategies that can take your local Phoenix SEO campaign to the next level.
- Make your website SEO ready
For SEO, your website is a great place to start. Let’s take a look at how to make your site SEO ready:In-site blog
A good blog will receive countless links by virtue of being shared by visitors. By having your Phoenix web design company add a blog page to your actual website, you can reap the benefits of these links where you need them most.
Images
Good images add a whole new dimension to your website’s SEO capabilities. This is due to the fact that once you start adding pictures, your site will be picked up by the image searches on the search engines. A simple view of a picture on Google can quickly lead to a visitor, and quite possibly a sales lead.
Make sure that the images that you add are actually yours. We aren’t just talking about stealing pictures from other places either. Stock photos (pre-made images that can be obtained for free or for a small fee) are plaguing the web like a pandemic. Many of them are simply awful, but even if you manage to dig up some decent stock photos, chances are that someone else is using them as well; this can result in your page being completely ignored, since a searcher has already seen the same photo elsewhere.
Keywords
Keywords are great ways to emphasize your site’s relevance to searches, so you should include them in your content whenever it makes sense.
Be sure, however, that you don’t get too keyword happy, because this will ruin the quality of your content. Thanks to a few algorithm tweaks by Google, content quality is more important than keywords, so spamming is out.
Landing pages
A landing page is like a backdoor into your website for relevant searcher who weren’t necessarily looking for your company. In other words, they boost your Phoenix SEO results by allowing your site to pop up in searches that it might not otherwise have.
- Prepare for mobile
Incorporate a responsive web design: Having a web design company in Phoenix construct or rebuild your website with a responsive web design (a unified web design that requires no mobile page) will not only make your website more enjoyable for visitors, but it will also greatly benefit your Phoenix SEO efforts. This is because it eliminates the double effort and confusion that goes along with a mobile/desktop web design. Google has even publicly proclaimed its preference for responsive design for those very reasons.
phoenix web design
- Connect with the rest of the web
External blog
Running an external blog allows you to create a steady stream of
citations and links back to your site; both of these are necessities for
your Phoenix SEO campaign.Guest blog posts
An occasional blog post on another site provides you with both links and citations. These are often even more beneficial than those that you receive from an external blog, since you can choose to post for blogs or other entities with a much stronger online reputation than a blog that you recently launched.
Social media
Social media can boost your Phoenix SEO results in just about every way. For example, if you are using tem properly, all social networks increase your citation and link volume. Social networks like Google’s Google + allow you to claim and manage your company’s name online.
Incorporating the three strategies above will allow you to successfully execute your SEO campaign. To learn more, feel free to contact us.
Blog Source: http://hireawizllc.wordpress.com/2014/08/08/3-effective-local-seo-campaign-strategies/
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