As the use of mobile devices continues to overtake that of traditional computers, the need for a mobile ready version of a website has become a common sense mandate for all companies (Phoenix area businesses such as yours included). But simply having two separate versions—a mobile and a desktop version—is not enough. For businesses in Phoenix, web design should be much more than this. You need to have a responsive website.
What is a “responsive” website?
When you hear the term “responsive website,” a website that reacts quickly to a user’s click likely comes to mind. While that is one plausible definition for the term, it is not what we are talking about—your Phoenix web design company should have taken care of this in the first place. Instead, the aforementioned term defines a website that is capable of adapting to any screen, regardless of size or resolution. Now that you know what a responsive website is, let’s consider five important reasons why your Phoenix web design company should develop your website with this in mind.
People don’t use a single platform
Increased mobile use does not mean that people are tossing their laptop and desktop computers into the garbage as soon as they upgrade to the latest, greatest six-inch screen toting smartphone. Instead, they are using mobile devices such as these while they are on the go and then shifting to their not so mobile computers while at home or in the office. This means that they could visit your website both while out and about and when they get home.
They may switch platforms in the hopes of having access to the same features after they change devices. The problem with mobile versions of websites, however, is that they strip the site of features that could be critical for the user’s experience.
People will leave if load times are too long
Another frustrating problem with visiting a website with both a mobile and desktop version is the load time. Oftentimes, these websites have a distinctive pause as it determines what type of device someone is using and then redirects as necessary. This is especially problematic for mobile devices, whose experience can be hampered by sometimes slow cellular networks.
Since a responsive website design removes the need for device identification and redirect, load times are not harmed.
A user experience is a customer experience
The more feature-packed and intuitive your website is, the better the user experience will be. Since your website is often the first impression, a good user experience translates into a positive customer experience (and vice versa). A website with multiple versions harms the user/customer experience by changing layouts, removing or unnecessarily adding features and generally frustrating visitors.
A responsive website also makes it easier for your Phoenix web design company to build a website that includes everything that your users/customers need, regardless of their device of choice.
A unified website makes SEO easier
SEO is key to getting people to visit your website in the first place, whether it is responsive, mobile/desktop split, or otherwise. Although your Phoenix SEO firm will do everything that it can to bring sales leads in the area (and beyond) to your website, you can help by making your website a responsive one. This is due to the fact that you are making the jobs of search engine bots much easier, since they are less confused about what web address should be added to their results lists (dual mobile/desktop websites include multiple URLs).
The future demands a responsive website
Traditional mobile devices such as tablets and smartphones are not the only devices outside of regular computers that can browse the internet. The list of devices is growing—everything from televisions to sunglasses are gaining the ability to browse the web. As such, your website needs to be able to adapt to their unique interfaces, and a mobile, desktop, television, ect. interface just won’t cut it. Having your Phoenix web design company build responsive website alleviates you form the burden of worrying about these changes.
A responsive website prepares you for the present and the future
Your website needs to be prepared to interact with any type of user—without compromising their experience. Responsive web design gives you this capability. People (your customers) in Phoenix like web design that meets their needs without getting in the way. If you would like to learn more about how to use your website to generate more business in Phoenix, for web design, SEO or otherwise, feel free to contact us.
What is a “responsive” website?
When you hear the term “responsive website,” a website that reacts quickly to a user’s click likely comes to mind. While that is one plausible definition for the term, it is not what we are talking about—your Phoenix web design company should have taken care of this in the first place. Instead, the aforementioned term defines a website that is capable of adapting to any screen, regardless of size or resolution. Now that you know what a responsive website is, let’s consider five important reasons why your Phoenix web design company should develop your website with this in mind.
People don’t use a single platform
Increased mobile use does not mean that people are tossing their laptop and desktop computers into the garbage as soon as they upgrade to the latest, greatest six-inch screen toting smartphone. Instead, they are using mobile devices such as these while they are on the go and then shifting to their not so mobile computers while at home or in the office. This means that they could visit your website both while out and about and when they get home.
They may switch platforms in the hopes of having access to the same features after they change devices. The problem with mobile versions of websites, however, is that they strip the site of features that could be critical for the user’s experience.
People will leave if load times are too long
Another frustrating problem with visiting a website with both a mobile and desktop version is the load time. Oftentimes, these websites have a distinctive pause as it determines what type of device someone is using and then redirects as necessary. This is especially problematic for mobile devices, whose experience can be hampered by sometimes slow cellular networks.
Since a responsive website design removes the need for device identification and redirect, load times are not harmed.
The more feature-packed and intuitive your website is, the better the user experience will be. Since your website is often the first impression, a good user experience translates into a positive customer experience (and vice versa). A website with multiple versions harms the user/customer experience by changing layouts, removing or unnecessarily adding features and generally frustrating visitors.
A responsive website also makes it easier for your Phoenix web design company to build a website that includes everything that your users/customers need, regardless of their device of choice.
A unified website makes SEO easier
SEO is key to getting people to visit your website in the first place, whether it is responsive, mobile/desktop split, or otherwise. Although your Phoenix SEO firm will do everything that it can to bring sales leads in the area (and beyond) to your website, you can help by making your website a responsive one. This is due to the fact that you are making the jobs of search engine bots much easier, since they are less confused about what web address should be added to their results lists (dual mobile/desktop websites include multiple URLs).
The future demands a responsive website
Traditional mobile devices such as tablets and smartphones are not the only devices outside of regular computers that can browse the internet. The list of devices is growing—everything from televisions to sunglasses are gaining the ability to browse the web. As such, your website needs to be able to adapt to their unique interfaces, and a mobile, desktop, television, ect. interface just won’t cut it. Having your Phoenix web design company build responsive website alleviates you form the burden of worrying about these changes.
A responsive website prepares you for the present and the future
Your website needs to be prepared to interact with any type of user—without compromising their experience. Responsive web design gives you this capability. People (your customers) in Phoenix like web design that meets their needs without getting in the way. If you would like to learn more about how to use your website to generate more business in Phoenix, for web design, SEO or otherwise, feel free to contact us.
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