8 Easy Ways to Improve Your Website SEO

Search engine optimization is an increasingly broad topic that requires you to engage in multiple tasks in order to increase the amount of sales lead generating traffic that comes to your website. Enhancing your website is one such task. Contrary to popular belief, though, enhancing the SEO of your website is much more complicated than simply adding a few keywords to your homepage. Here are eight simple and easy ways to drastically improve your company website’s SEO.

Add and update keywords as needed

As people discover more efficient ways to search for what they are looking for, their search terms will change. This means that, for example, two thirds of companies in Phoenix searching for SEO services in Phoenix could use the search phrase “SEO firm Phoenix,” whereas only a third would use “SEO company Phoenix” or another similar term. Although the phrases are synonymous, changing that one word will drastically affect your results. If you are including relevant yet underused search terms in your content, then you need to make a change. That isn’t to say that you should completely ignore the low volume keywords and phrases, but you should focus more on the high volume ones.

The way people search is evolving as fast as search engine algorithms are constantly evolving, so you should do this one time. Have the Phoenix SEO company that you use audit search engines for the best keywords in your field at least twice per year.

Enhance the interface

People have a much easier time finding things on your website if you include an intuitive interface. While that particular fact doesn’t directly affect your website’s SEO, the following does: Search engine bots crawl through every nook and cranny of your website to better determine its relevance; the easier it is for them to find what they are searching for, the easier it is for them to find a reason to crown your website ruler of the search engine results.

Make your site presentable to people who aren’t even looking at it

It won’t matter if your site shows up at the top of every single search engine result that occurs from now until the end of time if people aren’t incentivized to actually click on the link. The only way to get people to click is to show them that your website is relevant to their search by virtue of your search engine headline and description. Make sure that each of these provides a concise, accurate outline of what each page on your site is and what you can offer searchers.

Answer basic questions before they are asked

As we mentioned earlier, the search engine bots will scour your website to determine its true relevance to an internet search. The type of things that they look for are statements and information about your business that prove both competency and relevance. Answer any questions that you think qualified sales might ask by adding the information to the content on your site.

Don’t just outsource your reviews

Yelp is great and you should be actively working to get great reviews there, but this type of site isn’t the only place to seek great reviews for SEO purposes. Your own website can be effective at helping you gain more traffic if you add a review section. Remember that people search for reviews of companies all of the time. Why not let them read the reviews right on your website?

Add a blog

If you don’t already have a blog, you need your Phoenix web design company to add one. People aren’t just searching for companies. They also scour search engines for information. You can bring highly relevant traffic to your site by providing that information via your blog.

 

Make it responsive

Responsive doesn’t mean quick load times. A responsive site is a unified website that foregoes the typical mobile/desktop version design and uses a single page that can adapt to any type of device. This causes less confusion for search engines, as a mobile/desktop layout creates some URL conflicts.

Hire a pro

All of the above tasks should be done right. Find an SEO firm in Phoenix that can help you get the job done quickly, efficiently and right. If you aren’t sure where to look for Phoenix SEO services, do a quick Google search; SEO services in Phoenix that are good at what they do will appear somewhere on these results.

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