Monday, 23 June 2014

A Phoenix Website Building Company Versus A Phoenix Web Design Company: What’s the Difference and which do I Need?

On a professional and personal level, the web is an integral part of everyone’s life. Therein is a wealth of opportunity to draw people’s attention to your company’s products or services by way of your website. The first step towards this goal is to have a website in the first place. Just having a website though, is not enough. You need a good website built by a professional that operates near your Phoenix business. You have two options in this regard: Either a Phoenix area web design company or website building company. Despite the similar names, there are stark differences that make each type of entity unique, so you should consider each one carefully before making a choice. To make your decision easier, we are going to compare and contrast each resource.

What is website building?

A website building company will engage in the construction or enhancement of your website. Depending on the company, this could include ground up website construction by writing code, website creation via software designed for the task or the use of predefined templates to create a cookie cutter website.
Once the construction of the site is completed, the website building company will hand control of the site over to you. They will provide no services thereafter. They are, however, cheap.

What is web design?

Web design is often defined as the combination of many skills and disciplines for the production, maintenance and enhancement of a website. This means that in addition to the construction of the website, a web design company will provide a slew of additional services. Some of these services could include the following:

• SEO optimization
• Social media integration
• Customer management system (CMS) creation
• Consulting services that guarantee clients can manage their site on their own
• The development of a website with the client’s primary business needs in mind (e-commerce, interactive customer service, ect.)
• Infusion of a client’s brand into a website
• The development of an intuitive interface
• Consideration of the company’s online goals when developing a client’s website
• Security enhancements to protect the clients (and visitors of their website) from intrusion
• Website management services for clients who do not want to deal with their website at all

A good web design company will provide a combination of the above services (and possibly more) to optimize your website for maximum relevant traffic and a better customer experience. As you can see, a web design company in Phoenix will offer many more services than a website building company.

Which one should you choose?

Now that you know what each type of entity does, let’s explore the pros and cons of choosing each.

The benefits of hiring a Phoenix website building company


The biggest benefit of hiring a Phoenix website building company is their low cost. That being said, they shouldn’t be used by most businesses. It would be a waste of money to have a nice looking website with limited functionality that nobody sees.

The benefits of hiring a Phoenix web design company

The list of benefits that a Phoenix web design company could provide is long. Here are a few of them:

• Your company’s site needs to look like you belong in your industry
• You need an SEO foundation to get customers to look at your site
• The integration of internet-based elements outside of your website is a great brand enhancer
• A good CMS will allow you to nurture sales leads and follow up with customers
• A great looking website is worthless if there is nobody to see it
• Your website should be uniquely yours

For most Phoenix area companies, hiring a web design company in Phoenix is the best option.

Your company’s website is worthless if it does not help you generate sales


The reason that your want to have a website developed in the first place is that you need it to help accomplish your business goals. In this regard, you should not sell yourself short. Instead of wasting your money on a company that builds a website without the growth of your business in mind, get in touch with a good web design company in Phoenix so your website can become a revenue generation machine. To get the most out of your current website or to have entirely new site designed from the ground up, let our expert web design team help; we are the best web design company in Phoenix. Contact us ASAP for a FREE quote.

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