Why You Should be Using a Responsive Website

As the use of mobile devices continues to overtake that of traditional computers, the need for a mobile ready version of a website has become a common sense mandate for all companies (Phoenix area businesses such as yours included). But simply having two separate versions—a mobile and a desktop version—is not enough. For businesses in Phoenix, web design should be much more than this. You need to have a responsive website.

What is a “responsive” website?

When you hear the term “responsive website,” a website that reacts quickly to a user’s click likely comes to mind. While that is one plausible definition for the term, it is not what we are talking about—your Phoenix web design company should have taken care of this in the first place. Instead, the aforementioned term defines a website that is capable of adapting to any screen, regardless of size or resolution. Now that you know what a responsive website is, let’s consider five important reasons why your Phoenix web design company should develop your website with this in mind.

People don’t use a single platform

Increased mobile use does not mean that people are tossing their laptop and desktop computers into the garbage as soon as they upgrade to the latest, greatest six-inch screen toting smartphone. Instead, they are using mobile devices such as these while they are on the go and then shifting to their not so mobile computers while at home or in the office. This means that they could visit your website both while out and about and when they get home.

They may switch platforms in the hopes of having access to the same features after they change devices. The problem with mobile versions of websites, however, is that they strip the site of features that could be critical for the user’s experience.

People will leave if load times are too long

Another frustrating problem with visiting a website with both a mobile and desktop version is the load time. Oftentimes, these websites have a distinctive pause as it determines what type of device someone is using and then redirects as necessary. This is especially problematic for mobile devices, whose experience can be hampered by sometimes slow cellular networks.

Since a responsive website design removes the need for device identification and redirect, load times are not harmed.

A user experience is a customer experience

The more feature-packed and intuitive your website is, the better the user experience will be. Since your website is often the first impression, a good user experience translates into a positive customer experience (and vice versa). A website with multiple versions harms the user/customer experience by changing layouts, removing or unnecessarily adding features and generally frustrating visitors.

A responsive website also makes it easier for your Phoenix web design company to build a website that includes everything that your users/customers need, regardless of their device of choice.
A unified website makes SEO easier

SEO is key to getting people to visit your website in the first place, whether it is responsive, mobile/desktop split, or otherwise. Although your Phoenix SEO firm will do everything that it can to bring sales leads in the area (and beyond) to your website, you can help by making your website a responsive one. This is due to the fact that you are making the jobs of search engine bots much easier, since they are less confused about what web address should be added to their results lists (dual mobile/desktop websites include multiple URLs).

The future demands a responsive website

Traditional mobile devices such as tablets and smartphones are not the only devices outside of regular computers that can browse the internet. The list of devices is growing—everything from televisions to sunglasses are gaining the ability to browse the web. As such, your website needs to be able to adapt to their unique interfaces, and a mobile, desktop, television, ect. interface just won’t cut it. Having your Phoenix web design company build responsive website alleviates you form the burden of worrying about these changes.


A responsive website prepares you for the present and the future

Your website needs to be prepared to interact with any type of user—without compromising their experience. Responsive web design gives you this capability. People (your customers) in Phoenix like web design that meets their needs without getting in the way. If you would like to learn more about how to use your website to generate more business in Phoenix, for web design, SEO or otherwise, feel free to contact us.

8 Easy Ways to Improve Your Website SEO

Search engine optimization is an increasingly broad topic that requires you to engage in multiple tasks in order to increase the amount of sales lead generating traffic that comes to your website. Enhancing your website is one such task. Contrary to popular belief, though, enhancing the SEO of your website is much more complicated than simply adding a few keywords to your homepage. Here are eight simple and easy ways to drastically improve your company website’s SEO.

Add and update keywords as needed

As people discover more efficient ways to search for what they are looking for, their search terms will change. This means that, for example, two thirds of companies in Phoenix searching for SEO services in Phoenix could use the search phrase “SEO firm Phoenix,” whereas only a third would use “SEO company Phoenix” or another similar term. Although the phrases are synonymous, changing that one word will drastically affect your results. If you are including relevant yet underused search terms in your content, then you need to make a change. That isn’t to say that you should completely ignore the low volume keywords and phrases, but you should focus more on the high volume ones.

The way people search is evolving as fast as search engine algorithms are constantly evolving, so you should do this one time. Have the Phoenix SEO company that you use audit search engines for the best keywords in your field at least twice per year.

Enhance the interface

People have a much easier time finding things on your website if you include an intuitive interface. While that particular fact doesn’t directly affect your website’s SEO, the following does: Search engine bots crawl through every nook and cranny of your website to better determine its relevance; the easier it is for them to find what they are searching for, the easier it is for them to find a reason to crown your website ruler of the search engine results.

Make your site presentable to people who aren’t even looking at it

It won’t matter if your site shows up at the top of every single search engine result that occurs from now until the end of time if people aren’t incentivized to actually click on the link. The only way to get people to click is to show them that your website is relevant to their search by virtue of your search engine headline and description. Make sure that each of these provides a concise, accurate outline of what each page on your site is and what you can offer searchers.

Answer basic questions before they are asked

As we mentioned earlier, the search engine bots will scour your website to determine its true relevance to an internet search. The type of things that they look for are statements and information about your business that prove both competency and relevance. Answer any questions that you think qualified sales might ask by adding the information to the content on your site.

Don’t just outsource your reviews

Yelp is great and you should be actively working to get great reviews there, but this type of site isn’t the only place to seek great reviews for SEO purposes. Your own website can be effective at helping you gain more traffic if you add a review section. Remember that people search for reviews of companies all of the time. Why not let them read the reviews right on your website?

Add a blog

If you don’t already have a blog, you need your Phoenix web design company to add one. People aren’t just searching for companies. They also scour search engines for information. You can bring highly relevant traffic to your site by providing that information via your blog.

 

Make it responsive

Responsive doesn’t mean quick load times. A responsive site is a unified website that foregoes the typical mobile/desktop version design and uses a single page that can adapt to any type of device. This causes less confusion for search engines, as a mobile/desktop layout creates some URL conflicts.

Hire a pro

All of the above tasks should be done right. Find an SEO firm in Phoenix that can help you get the job done quickly, efficiently and right. If you aren’t sure where to look for Phoenix SEO services, do a quick Google search; SEO services in Phoenix that are good at what they do will appear somewhere on these results.

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3 Effective Local SEO Campaign Strategies 2014

A successful SEO campaign will include the execution of come hugely beneficial strategies that are designed to make search engines like your site more. You don’t need many strategies to help your Phoenix business get noticed either. Today, we are going to discuss three invaluable strategies that can take your local Phoenix SEO campaign to the next level.

1. Make your website SEO ready

For SEO, your website is a great place to start. Let’s take a look at how to make your site SEO ready:

In-site blog
A good blog will receive countless links by virtue of being shared by visitors. By having your Phoenix web design company add a blog page to your actual website, you can reap the benefits of these links where you need them most.

Images
Good images add a whole new dimension to your website’s SEO capabilities. This is due to the fact that once you start adding pictures, your site will be picked up by the image searches on the search engines. A simple view of a picture on Google can quickly lead to a visitor, and quite possibly a sales lead.

Make sure that the images that you add are actually yours. We aren’t just talking about stealing pictures from other places either. Stock photos (pre-made images that can be obtained for free or for a small fee) are plaguing the web like a pandemic. Many of them are simply awful, but even if you manage to dig up some decent stock photos, chances are that someone else is using them as well; this can result in your page being completely ignored, since a searcher has already seen the same photo elsewhere.

Keywords
Keywords are great ways to emphasize your site’s relevance to searches, so you should include them in your content whenever it makes sense.
Be sure, however, that you don’t get too keyword happy, because this will ruin the quality of your content. Thanks to a few algorithm tweaks by Google, content quality is more important than keywords, so spamming is out.

Landing pages
A landing page is like a backdoor into your website for relevant searcher who weren’t necessarily looking for your company. In other words, they boost your Phoenix SEO results by allowing your site to pop up in searches that it might not otherwise have.

2. Prepare for mobile

The internet revolution ended years ago with one clear winner: the worldwide web. We are now in the midst of a mobile revolution that is transforming the way that people interact with the web—and mobile is winning big. As such, you need to get in on the action—to the benefit of your Phoenix SEO campaign. Here is how:

Incorporate a responsive web design: Having a web design company in Phoenix construct or rebuild your website with a responsive web design (a unified web design that requires no mobile page) will not only make your website more enjoyable for visitors, but it will also greatly benefit your Phoenix SEO efforts. This is because it eliminates the double effort and confusion that goes along with a mobile/desktop web design. Google has even publicly proclaimed its preference for responsive design for those very reasons.

phoenix web design

3. Connect with the rest of the web

The internet itself—outside of your website—is where much of the SEO action will occur. As such, you need have a strategy to reach out and connect with the web. Here are a few ways to do so:

External blog
Running an external blog allows you to create a steady stream of citations and links back to your site; both of these are necessities for your Phoenix SEO campaign.

Guest blog posts
An occasional blog post on another site provides you with both links and citations. These are often even more beneficial than those that you receive from an external blog, since you can choose to post for blogs or other entities with a much stronger online reputation than a blog that you recently launched.

Social media
Social media can boost your Phoenix SEO results in just about every way. For example, if you are using tem properly, all social networks increase your citation and link volume. Social networks like Google’s Google + allow you to claim and manage your company’s name online.

 Incorporating the three strategies above will allow you to successfully execute your SEO campaign. To learn more, feel free to contact us.

Blog Source:  http://hireawizllc.wordpress.com/2014/08/08/3-effective-local-seo-campaign-strategies/