Ways to Help Prioritize Your SEO Efforts to Increase ROI

There are over half a billion websites on the web. That is impressive; unfortunately, this makes it difficult to get noticed on the internet. That is why in order to stand out you need to get your site ranked high on search engine results lists by way of SEO.

SEO, however, includes a lot of components and it can be difficult to know what you and your Phoenix SEO company should be focusing on. To help improve your Phoenix SEO campaign, we are going to describe four strategies you can use to better prioritize your SEO efforts.

1. Search for general issues with your Phoenix SEO campaign

Narrowing your Phoenix SEO campaign to focus on your primary business goals is important, but this won’t help you at all if something is seriously harming your ability to gain results. For example, if Google has banned you from their search results lists for some reason, then you have a much deeper problem. This is why you should search for more general issues that could be hampering your SEO campaign before you do anything else.

Check for penalties

Search engine penalties are the worst possible thing that can happen to your Phoenix SEO campaign. This is due to the fact that it can derail even the most effective SEO campaigns by dropping one’s ranking, if not removing a website altogether. As such, you should always make checking for search engine penalties a priority.

Find out which pages aren’t ranking well

Just because your homepage is ranking well doesn’t mean that the rest of your website is. Never forget that an SEO campaign is a holistic effort that should be geared towards getting all of your website’s pages noticed on search engines, because they can all contribute to you getting noticed on the web in different ways. As such, be sure to check for pages that are not doing their part; when you discover them, immediately address the issue so that they can actively contribute to the success of your Phoenix SEO campaign.
Since the way search engines rank and penalize sites is constantly changing, and it is easy to take an SEO misstep without even realizing it, these should be constantly recurring processes.

3. Make sure that everything you do aligns with your business goals

Reaching lofty SEO goals are great, but if this doesn’t help you achieve your business goals, then it doesn’t really matter.
If you are a restaurant in Phoenix, for example, one of your local Phoenix SEO goals could be to improve your search engine rankings when people enter they key phrase “Phoenix restaurants.” While this sounds great, how does it align with your actual business goals? Instead, you should be pursuing a goal such as increasing your internet sales leads by ten percent. When your SEO goals are pursued with something like this in mind, you will inherently driven to prioritize effectively.

4. Analyze everything

Just because you know where everything is supposed to go doesn’t mean that things will be in the right place. Before you start pursuing new SEO endeavors, you need to analyze all of your website’s resources that contribute to your Phoenix SEO campaign. Using the goals that we discussed in the first step as a measuring stick, determine which SEO assets could stand a makeover.
If an SEO activity or resource is leading to more traffic on your website, but it results in a dead end instead of guiding them to a place where they can be a qualified sales lead, then you need to figure out how to enact a change. This could be something as simple as altering your blog posts so that they attract more visitors who are likely to be interested in your products or services, or it could be as complex as having your Phoenix web design company completely redesign your website.

4. Create a detailed action plan

Based on everything discussed above, you should work with your Phoenix SEO consultant to develop a detailed SEO action plan that allows you to streamline your approach to maximizing the ROI of your SEO campaign.

To learn more about how to get the most out of your SEO campaign…
Feel free to contact us. We are a top SEO company in the Phoenix area. Our team members will be more than happy to help.

Original Article:

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Why You Should be Using a Responsive Website

As the use of mobile devices continues to overtake that of traditional computers, the need for a mobile ready version of a website has become a common sense mandate for all companies (Phoenix area businesses such as yours included). But simply having two separate versions—a mobile and a desktop version—is not enough. For businesses in Phoenix, web design should be much more than this. You need to have a responsive website.

What is a “responsive” website?

When you hear the term “responsive website,” a website that reacts quickly to a user’s click likely comes to mind. While that is one plausible definition for the term, it is not what we are talking about—your Phoenix web design company should have taken care of this in the first place. Instead, the aforementioned term defines a website that is capable of adapting to any screen, regardless of size or resolution. Now that you know what a responsive website is, let’s consider five important reasons why your Phoenix web design company should develop your website with this in mind.

People don’t use a single platform

Increased mobile use does not mean that people are tossing their laptop and desktop computers into the garbage as soon as they upgrade to the latest, greatest six-inch screen toting smartphone. Instead, they are using mobile devices such as these while they are on the go and then shifting to their not so mobile computers while at home or in the office. This means that they could visit your website both while out and about and when they get home.

They may switch platforms in the hopes of having access to the same features after they change devices. The problem with mobile versions of websites, however, is that they strip the site of features that could be critical for the user’s experience.

People will leave if load times are too long

Another frustrating problem with visiting a website with both a mobile and desktop version is the load time. Oftentimes, these websites have a distinctive pause as it determines what type of device someone is using and then redirects as necessary. This is especially problematic for mobile devices, whose experience can be hampered by sometimes slow cellular networks.

Since a responsive website design removes the need for device identification and redirect, load times are not harmed.

A user experience is a customer experience

The more feature-packed and intuitive your website is, the better the user experience will be. Since your website is often the first impression, a good user experience translates into a positive customer experience (and vice versa). A website with multiple versions harms the user/customer experience by changing layouts, removing or unnecessarily adding features and generally frustrating visitors.

A responsive website also makes it easier for your Phoenix web design company to build a website that includes everything that your users/customers need, regardless of their device of choice.
A unified website makes SEO easier

SEO is key to getting people to visit your website in the first place, whether it is responsive, mobile/desktop split, or otherwise. Although your Phoenix SEO firm will do everything that it can to bring sales leads in the area (and beyond) to your website, you can help by making your website a responsive one. This is due to the fact that you are making the jobs of search engine bots much easier, since they are less confused about what web address should be added to their results lists (dual mobile/desktop websites include multiple URLs).

The future demands a responsive website

Traditional mobile devices such as tablets and smartphones are not the only devices outside of regular computers that can browse the internet. The list of devices is growing—everything from televisions to sunglasses are gaining the ability to browse the web. As such, your website needs to be able to adapt to their unique interfaces, and a mobile, desktop, television, ect. interface just won’t cut it. Having your Phoenix web design company build responsive website alleviates you form the burden of worrying about these changes.


A responsive website prepares you for the present and the future

Your website needs to be prepared to interact with any type of user—without compromising their experience. Responsive web design gives you this capability. People (your customers) in Phoenix like web design that meets their needs without getting in the way. If you would like to learn more about how to use your website to generate more business in Phoenix, for web design, SEO or otherwise, feel free to contact us.

8 Easy Ways to Improve Your Website SEO

Search engine optimization is an increasingly broad topic that requires you to engage in multiple tasks in order to increase the amount of sales lead generating traffic that comes to your website. Enhancing your website is one such task. Contrary to popular belief, though, enhancing the SEO of your website is much more complicated than simply adding a few keywords to your homepage. Here are eight simple and easy ways to drastically improve your company website’s SEO.

Add and update keywords as needed

As people discover more efficient ways to search for what they are looking for, their search terms will change. This means that, for example, two thirds of companies in Phoenix searching for SEO services in Phoenix could use the search phrase “SEO firm Phoenix,” whereas only a third would use “SEO company Phoenix” or another similar term. Although the phrases are synonymous, changing that one word will drastically affect your results. If you are including relevant yet underused search terms in your content, then you need to make a change. That isn’t to say that you should completely ignore the low volume keywords and phrases, but you should focus more on the high volume ones.

The way people search is evolving as fast as search engine algorithms are constantly evolving, so you should do this one time. Have the Phoenix SEO company that you use audit search engines for the best keywords in your field at least twice per year.

Enhance the interface

People have a much easier time finding things on your website if you include an intuitive interface. While that particular fact doesn’t directly affect your website’s SEO, the following does: Search engine bots crawl through every nook and cranny of your website to better determine its relevance; the easier it is for them to find what they are searching for, the easier it is for them to find a reason to crown your website ruler of the search engine results.

Make your site presentable to people who aren’t even looking at it

It won’t matter if your site shows up at the top of every single search engine result that occurs from now until the end of time if people aren’t incentivized to actually click on the link. The only way to get people to click is to show them that your website is relevant to their search by virtue of your search engine headline and description. Make sure that each of these provides a concise, accurate outline of what each page on your site is and what you can offer searchers.

Answer basic questions before they are asked

As we mentioned earlier, the search engine bots will scour your website to determine its true relevance to an internet search. The type of things that they look for are statements and information about your business that prove both competency and relevance. Answer any questions that you think qualified sales might ask by adding the information to the content on your site.

Don’t just outsource your reviews

Yelp is great and you should be actively working to get great reviews there, but this type of site isn’t the only place to seek great reviews for SEO purposes. Your own website can be effective at helping you gain more traffic if you add a review section. Remember that people search for reviews of companies all of the time. Why not let them read the reviews right on your website?

Add a blog

If you don’t already have a blog, you need your Phoenix web design company to add one. People aren’t just searching for companies. They also scour search engines for information. You can bring highly relevant traffic to your site by providing that information via your blog.

 

Make it responsive

Responsive doesn’t mean quick load times. A responsive site is a unified website that foregoes the typical mobile/desktop version design and uses a single page that can adapt to any type of device. This causes less confusion for search engines, as a mobile/desktop layout creates some URL conflicts.

Hire a pro

All of the above tasks should be done right. Find an SEO firm in Phoenix that can help you get the job done quickly, efficiently and right. If you aren’t sure where to look for Phoenix SEO services, do a quick Google search; SEO services in Phoenix that are good at what they do will appear somewhere on these results.

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3 Effective Local SEO Campaign Strategies 2014

A successful SEO campaign will include the execution of come hugely beneficial strategies that are designed to make search engines like your site more. You don’t need many strategies to help your Phoenix business get noticed either. Today, we are going to discuss three invaluable strategies that can take your local Phoenix SEO campaign to the next level.

1. Make your website SEO ready

For SEO, your website is a great place to start. Let’s take a look at how to make your site SEO ready:

In-site blog
A good blog will receive countless links by virtue of being shared by visitors. By having your Phoenix web design company add a blog page to your actual website, you can reap the benefits of these links where you need them most.

Images
Good images add a whole new dimension to your website’s SEO capabilities. This is due to the fact that once you start adding pictures, your site will be picked up by the image searches on the search engines. A simple view of a picture on Google can quickly lead to a visitor, and quite possibly a sales lead.

Make sure that the images that you add are actually yours. We aren’t just talking about stealing pictures from other places either. Stock photos (pre-made images that can be obtained for free or for a small fee) are plaguing the web like a pandemic. Many of them are simply awful, but even if you manage to dig up some decent stock photos, chances are that someone else is using them as well; this can result in your page being completely ignored, since a searcher has already seen the same photo elsewhere.

Keywords
Keywords are great ways to emphasize your site’s relevance to searches, so you should include them in your content whenever it makes sense.
Be sure, however, that you don’t get too keyword happy, because this will ruin the quality of your content. Thanks to a few algorithm tweaks by Google, content quality is more important than keywords, so spamming is out.

Landing pages
A landing page is like a backdoor into your website for relevant searcher who weren’t necessarily looking for your company. In other words, they boost your Phoenix SEO results by allowing your site to pop up in searches that it might not otherwise have.

2. Prepare for mobile

The internet revolution ended years ago with one clear winner: the worldwide web. We are now in the midst of a mobile revolution that is transforming the way that people interact with the web—and mobile is winning big. As such, you need to get in on the action—to the benefit of your Phoenix SEO campaign. Here is how:

Incorporate a responsive web design: Having a web design company in Phoenix construct or rebuild your website with a responsive web design (a unified web design that requires no mobile page) will not only make your website more enjoyable for visitors, but it will also greatly benefit your Phoenix SEO efforts. This is because it eliminates the double effort and confusion that goes along with a mobile/desktop web design. Google has even publicly proclaimed its preference for responsive design for those very reasons.

phoenix web design

3. Connect with the rest of the web

The internet itself—outside of your website—is where much of the SEO action will occur. As such, you need have a strategy to reach out and connect with the web. Here are a few ways to do so:

External blog
Running an external blog allows you to create a steady stream of citations and links back to your site; both of these are necessities for your Phoenix SEO campaign.

Guest blog posts
An occasional blog post on another site provides you with both links and citations. These are often even more beneficial than those that you receive from an external blog, since you can choose to post for blogs or other entities with a much stronger online reputation than a blog that you recently launched.

Social media
Social media can boost your Phoenix SEO results in just about every way. For example, if you are using tem properly, all social networks increase your citation and link volume. Social networks like Google’s Google + allow you to claim and manage your company’s name online.

 Incorporating the three strategies above will allow you to successfully execute your SEO campaign. To learn more, feel free to contact us.

Blog Source:  http://hireawizllc.wordpress.com/2014/08/08/3-effective-local-seo-campaign-strategies/

5 Ways a Website Can Grow Your Business

If you don’t already have a website for your Phoenix business, you have probably at least heard murmurs about the need for your business to have one—or questions about why you don’t. If not knowing the potential business benefits of owning a website is what if holding you back from taking a leap into the expansiveness of the internet, we can help. Here are five ways that a website cannot only help you maintain your business, but also grow it:

1. You gain a new and powerful revenue stream

Customers love flexibility. Being able to pay for their purchase however they want, for example, is a huge bonus—especially since some people refuse to buy anything that is not purchasable via their preferred method.

The internet is becoming the preferable—and sometimes the sole—medium through which people make their purchases and reservations. Each and every one of these people is potentially a new customer, but only if you have a website with ecommerce capabilities. This means that the internet, and by extension your website, must be accessed as a way to earn more revenue.

2. You gain greater exposure

If customers know who you are, you have already won a part of the battle. For many people, however, they have little knowledge of the existence of anything that does not bear an internet presence. A website—bolstered by a strong Phoenix SEO campaign—ensures that people who have not yet invested in your company’s products or services will have, at the very least heard of your business.

At the purchasing stage, you will need to make sure that your business, and not your competitors, is the one that comes to mind. Your website will keep your business fresh in their thoughts.

A website also gives you priority access to Phoenix visitors. Anyone not familiar with the Phoenix area will probably Google “Restaurants in Phoenix,” “Clothing stores in Phoenix,” etc. With a website and a good Phoenix SEO campaign, you will be at the top of their search results lists/

3. You will see a reputation boost

Your brand is everything. A positively perceived brand means people that people will be more likely to make their next purchase from you. The internet has emerged as the ultimate brand building tool that can help you turn even the worst customer experiences into loyal brand evangelists; evangelism, especially within the confines of the omnipresent internet, will substantially boost your business’ opportunities to make sales.

Without a functioning website, your brand building endeavors online will be much more difficult. The only way that it will work for customers anywhere, including those in Phoenix, is with web design.

4. You will get a leg up on your technologically inept competition

Regardless of what industry you are in, you will face some sort of competition. Even if your competition hasn’t devolved into a bitter rivalry that could be likened to the ongoing spat between Apple and Samsung/Google, you would still rather see every possible sale going your way instead of to the competition.

Fortunately for your company, there are many businesses in just about every industry that either have no websites or that run poorly made ones. A high quality website designed by a good web design company in Phoenix, combined with a solid Phoenix SEO campaign, will give your business a huge boost by guiding sales opportunities that would have otherwise gone to the competition to you.

5. You can step into new markets

Simply selling your products to the same people over and over is great, but it won’t do much for the growth of your business. In order for your business to grow, you need more customers; entering into new markets is the best way to gain new customers. Your website, combined with a targeted Phoenix SEO campaign, is the ultimate market penetration tool; the expansive nature of the internet allows you to gain access to nearly every market out there.

Allow the web to benefit your business

A website is a business asset that cannot be overlooked. The benefits that can be reaped from social networks, forums, review sites, etc can all be boosted with a great website. To learn more, contact us; we are a top web design company in Phoenix.

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Why is Website Design so Important for my Phoenix Business?

Website development is a popular investment for many Phoenix area businesses. But why? We will take a look at why investing in the services of a good Phoenix web design company is a smart business decision.

First, why a website is important for your business:
Before you understand why web design services are so important, you need to know why your business needs a website in the first place. Here are a few reasons:

A good website lets consumers easily connect with your business

People and businesses alike would prefer to work with companies that have websites for three big reasons. First, a well-designed website is a sign of professionalism. Second, a website provides easy access consumers information about the company. Third, people prefer to search for products and services via the web; by simply having a website, you are giving your business an opportunity to be found.

A website allows you to sell your products or services with less overhead

People also like to buy products and services online. By providing customers with the option to buy your products or services online (or at least contact you via the web to discuss your offerings), you are both giving flexibility to the customer and avoiding many of the overhead costs normally associated with sales via brick and mortar outlets.

The existence of a website adds credibility

As we mentioned earlier, a good looking website will make your company look more professional. You should also be aware that some people do not only view a company without a website as less professional, but also as less credible. In other words, some consumers will question whether your company is a quality business run by industry leaders or some seedy organization seeking to scam them if you don’t even have a website.

Not having a website works to your detriment

If you do not have a company website, you are not only missing out on the above benefits. You are hurting your business. Without a website, all of the above positives turn into their negative converse, thereby harming your business.

You cannot achieve the above goals without outstanding web design

The above goals cannot be achieved by the existence of your website alone. As we mentioned at the beginning of the article, you need a web design company in Phoenix to help you create a website that gets the job done. Here are a few more specific reasons you need the services of a web design company in Phoenix:

SEO brings sales leads to the table—and it starts with your website design

Search engine optimization (SEO) is not just about adding a few keywords to your website. SEO involves a myriad of tasks, all of which can be enhanced by making the framework of your website work with them. A good web design company in Phoenix will design your site with SEO in mind so that your company can be discovered by consumers before your competitors.

A well-designed infrastructure makes the selling of products or services easy for the customer

Simply providing customers with an option to purchase products or services on your website is not enough; they expect the process to be extremely easy. Having the best website created by a skilled Phoenix web design company will ensure this. They will use empirical data to determine how your industry’s consumers like to shop, and then craft a shopping interface that is substantially intuitive, ensuring that customers will complete their transactions and will happily come return for more of your offerings.

An excellent Phoenix web design company will ensure that your site looks professional

As we stated earlier, potential customers prefer a professional looking site. Building a professional looking site is not easy—that is why there are so many otherwise reputable businesses that have terrible looking websites. By designing your website yourself, you can fall into the trap of believing that your website has a professional appearance when it does not. Allow the experts at a web design company in Phoenix to make sure your website looks professional

A good web design company in Phoenix will make sure that your website is fast and intuitive

Nothing will lead an otherwise qualified sales lead to leave your site more quickly than a slow, unresponsive or confusing website. Good Phoenix web design companies understand how to construct an intuitive, quick and glitch-free website.

Do not miss out on business opportunities with poor web design

Building a website without the aid of a Phoenix web design firm is a surefire way to lose out on sales. Don’t make this mistake. When it is time to build or enhance your company’s website, contact us. We are a highly skilled and knowledgeable Phoenix web design team that will create a website that will help grow your business!

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7 Reasons Your Website is Not Delivering

When a website deliver’s results it can be one of the most profitable investments your business can make. A website can act as a salesman that works twenty four hours a day seven days a week three hundred sixty five days a year. A good website will not only look give your business brand recognition but it will convert. What happens when you invest all that money in a website that isn’t converting? What is the reasons for it? Did you hire a web design company that does a poor job? Is it your content or products and or services? These are all valid questions. That is why our professional Phoenix web design team came up with 7 of the most common reasons why websites simply does not deliver. If your website is not delivering these 7 steps are the first things you should check.

Does Not Appeal to Your Target Audience - Many business owners have the web design company do everything. You may think that is what you are paying them for however, the problem with this is that you know your target audience better than anyone else. By letting your web design company design your website with little or no input from you it is likely going to be a design that is not best for your target audience. If  a website doesn’t appeal to your target audience you are going to have a difficult time ever converting.

Navigation is Confusing and Frustrating - When a visitor comes to your website they expect it to be easy to find what is that they are looking for. If they get to your website and are having trouble navigating it they likely will not spend a whole lot of time trying to figure it out. They will most likely leave your site and go to one of your competitor’s website that is much easier to use. People do not have the patience that they used to when the internet was run by dial up connections. Now people expect a certain level of quality and an easy to use navigation system is definitely one of those things.

Content - Content is so important and not just for search engine optimization. Your website needs to have updated and relevant content that your visitors want to read. The issue that you are beginning to see on many websites is that they are writing their content strictly for the search engines and this may be great for your SEO campaign however it is not what your visitors are wanting to read. Having content that is that interesting so that your visitors want to read it is critical to the success of your website. I would suggest that you go through and read the content on your website so that you can make sure it is something that your website visitors want to read.

Slow Loading Times - Again, if we were still in the time of dial up this may not be as big of issue but we are not and this is a huge issue. Some of the things that will slow your website down are; uploading images that are too large, server issues, bad code, etc. Whatever the reason your website is slow you must contact your web design team to make sure that it is fixed. If this was the issue then once you fix it you should notice your conversion rate is going up.
   
No Call To Action Buttons - Call to action buttons are key to any conversion rate. People like to be told what to do and where to go. By simply using call to action buttons you can lead visitors through your website and directly to the conversion pages. This is one of the issues we see all to often. This may not be something as a business owner you are aware of but your web design team should point this out to you.

Shopping Cart Does Not Work Properly - This should never ever be an issue however we see this time and time again. If you get somebody to your shopping cart ready to check out the deal should almost always go through. However, if there are issues on your shopping cart issues it may cause potential customers to leave your site frustrated or cause them not to trust your website. Many times if they lose trust not only do you lose the sale but you will lose the customer for good. One of the more common issues that we find happen on the checkout page is having an SSL issue. This will leave a no security error message which will scare many of your customers off for good. You do not want to lose the customers that you worked so hard to get.

Not Mobile Friendly - I have said this time and time again. Mobile users are passing the amount of people surfing the web from desktop and laptops. This has made a mobile friendly website almost as important as just simply having a website. If your website is not mobile friendly then there is likely a large portion of visitors that are leaving. Why would you want to spend all the money on a new website and then only target half of your visitors? This does not make any sense that is why if you want to increase your conversion rate you must get a mobile friendly website. We would suggest going with a responsive design and not going with a mobile website. There are many reasons for this but a couple important reasons are that a responsive website is one website and doesn’t have to be updated twice and secondly is that a responsive website will update based upon the device that you are using.

These are 7 common issues that we see on websites that cause a website not to deliver. Some of these issues are quick fixes and some of them will take a little more time. In either instance they are issues that need to be fixed if you expect your website to be successful.

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