Why You Should be Using a Responsive Website

As the use of mobile devices continues to overtake that of traditional computers, the need for a mobile ready version of a website has become a common sense mandate for all companies (Phoenix area businesses such as yours included). But simply having two separate versions—a mobile and a desktop version—is not enough. For businesses in Phoenix, web design should be much more than this. You need to have a responsive website.

What is a “responsive” website?

When you hear the term “responsive website,” a website that reacts quickly to a user’s click likely comes to mind. While that is one plausible definition for the term, it is not what we are talking about—your Phoenix web design company should have taken care of this in the first place. Instead, the aforementioned term defines a website that is capable of adapting to any screen, regardless of size or resolution. Now that you know what a responsive website is, let’s consider five important reasons why your Phoenix web design company should develop your website with this in mind.

People don’t use a single platform

Increased mobile use does not mean that people are tossing their laptop and desktop computers into the garbage as soon as they upgrade to the latest, greatest six-inch screen toting smartphone. Instead, they are using mobile devices such as these while they are on the go and then shifting to their not so mobile computers while at home or in the office. This means that they could visit your website both while out and about and when they get home.

They may switch platforms in the hopes of having access to the same features after they change devices. The problem with mobile versions of websites, however, is that they strip the site of features that could be critical for the user’s experience.

People will leave if load times are too long

Another frustrating problem with visiting a website with both a mobile and desktop version is the load time. Oftentimes, these websites have a distinctive pause as it determines what type of device someone is using and then redirects as necessary. This is especially problematic for mobile devices, whose experience can be hampered by sometimes slow cellular networks.

Since a responsive website design removes the need for device identification and redirect, load times are not harmed.

A user experience is a customer experience

The more feature-packed and intuitive your website is, the better the user experience will be. Since your website is often the first impression, a good user experience translates into a positive customer experience (and vice versa). A website with multiple versions harms the user/customer experience by changing layouts, removing or unnecessarily adding features and generally frustrating visitors.

A responsive website also makes it easier for your Phoenix web design company to build a website that includes everything that your users/customers need, regardless of their device of choice.
A unified website makes SEO easier

SEO is key to getting people to visit your website in the first place, whether it is responsive, mobile/desktop split, or otherwise. Although your Phoenix SEO firm will do everything that it can to bring sales leads in the area (and beyond) to your website, you can help by making your website a responsive one. This is due to the fact that you are making the jobs of search engine bots much easier, since they are less confused about what web address should be added to their results lists (dual mobile/desktop websites include multiple URLs).

The future demands a responsive website

Traditional mobile devices such as tablets and smartphones are not the only devices outside of regular computers that can browse the internet. The list of devices is growing—everything from televisions to sunglasses are gaining the ability to browse the web. As such, your website needs to be able to adapt to their unique interfaces, and a mobile, desktop, television, ect. interface just won’t cut it. Having your Phoenix web design company build responsive website alleviates you form the burden of worrying about these changes.


A responsive website prepares you for the present and the future

Your website needs to be prepared to interact with any type of user—without compromising their experience. Responsive web design gives you this capability. People (your customers) in Phoenix like web design that meets their needs without getting in the way. If you would like to learn more about how to use your website to generate more business in Phoenix, for web design, SEO or otherwise, feel free to contact us.

5 Ways a Website Can Grow Your Business

If you don’t already have a website for your Phoenix business, you have probably at least heard murmurs about the need for your business to have one—or questions about why you don’t. If not knowing the potential business benefits of owning a website is what if holding you back from taking a leap into the expansiveness of the internet, we can help. Here are five ways that a website cannot only help you maintain your business, but also grow it:

1. You gain a new and powerful revenue stream

Customers love flexibility. Being able to pay for their purchase however they want, for example, is a huge bonus—especially since some people refuse to buy anything that is not purchasable via their preferred method.

The internet is becoming the preferable—and sometimes the sole—medium through which people make their purchases and reservations. Each and every one of these people is potentially a new customer, but only if you have a website with ecommerce capabilities. This means that the internet, and by extension your website, must be accessed as a way to earn more revenue.

2. You gain greater exposure

If customers know who you are, you have already won a part of the battle. For many people, however, they have little knowledge of the existence of anything that does not bear an internet presence. A website—bolstered by a strong Phoenix SEO campaign—ensures that people who have not yet invested in your company’s products or services will have, at the very least heard of your business.

At the purchasing stage, you will need to make sure that your business, and not your competitors, is the one that comes to mind. Your website will keep your business fresh in their thoughts.

A website also gives you priority access to Phoenix visitors. Anyone not familiar with the Phoenix area will probably Google “Restaurants in Phoenix,” “Clothing stores in Phoenix,” etc. With a website and a good Phoenix SEO campaign, you will be at the top of their search results lists/

3. You will see a reputation boost

Your brand is everything. A positively perceived brand means people that people will be more likely to make their next purchase from you. The internet has emerged as the ultimate brand building tool that can help you turn even the worst customer experiences into loyal brand evangelists; evangelism, especially within the confines of the omnipresent internet, will substantially boost your business’ opportunities to make sales.

Without a functioning website, your brand building endeavors online will be much more difficult. The only way that it will work for customers anywhere, including those in Phoenix, is with web design.

4. You will get a leg up on your technologically inept competition

Regardless of what industry you are in, you will face some sort of competition. Even if your competition hasn’t devolved into a bitter rivalry that could be likened to the ongoing spat between Apple and Samsung/Google, you would still rather see every possible sale going your way instead of to the competition.

Fortunately for your company, there are many businesses in just about every industry that either have no websites or that run poorly made ones. A high quality website designed by a good web design company in Phoenix, combined with a solid Phoenix SEO campaign, will give your business a huge boost by guiding sales opportunities that would have otherwise gone to the competition to you.

5. You can step into new markets

Simply selling your products to the same people over and over is great, but it won’t do much for the growth of your business. In order for your business to grow, you need more customers; entering into new markets is the best way to gain new customers. Your website, combined with a targeted Phoenix SEO campaign, is the ultimate market penetration tool; the expansive nature of the internet allows you to gain access to nearly every market out there.

Allow the web to benefit your business

A website is a business asset that cannot be overlooked. The benefits that can be reaped from social networks, forums, review sites, etc can all be boosted with a great website. To learn more, contact us; we are a top web design company in Phoenix.

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Why is Website Design so Important for my Phoenix Business?

Website development is a popular investment for many Phoenix area businesses. But why? We will take a look at why investing in the services of a good Phoenix web design company is a smart business decision.

First, why a website is important for your business:
Before you understand why web design services are so important, you need to know why your business needs a website in the first place. Here are a few reasons:

A good website lets consumers easily connect with your business

People and businesses alike would prefer to work with companies that have websites for three big reasons. First, a well-designed website is a sign of professionalism. Second, a website provides easy access consumers information about the company. Third, people prefer to search for products and services via the web; by simply having a website, you are giving your business an opportunity to be found.

A website allows you to sell your products or services with less overhead

People also like to buy products and services online. By providing customers with the option to buy your products or services online (or at least contact you via the web to discuss your offerings), you are both giving flexibility to the customer and avoiding many of the overhead costs normally associated with sales via brick and mortar outlets.

The existence of a website adds credibility

As we mentioned earlier, a good looking website will make your company look more professional. You should also be aware that some people do not only view a company without a website as less professional, but also as less credible. In other words, some consumers will question whether your company is a quality business run by industry leaders or some seedy organization seeking to scam them if you don’t even have a website.

Not having a website works to your detriment

If you do not have a company website, you are not only missing out on the above benefits. You are hurting your business. Without a website, all of the above positives turn into their negative converse, thereby harming your business.

You cannot achieve the above goals without outstanding web design

The above goals cannot be achieved by the existence of your website alone. As we mentioned at the beginning of the article, you need a web design company in Phoenix to help you create a website that gets the job done. Here are a few more specific reasons you need the services of a web design company in Phoenix:

SEO brings sales leads to the table—and it starts with your website design

Search engine optimization (SEO) is not just about adding a few keywords to your website. SEO involves a myriad of tasks, all of which can be enhanced by making the framework of your website work with them. A good web design company in Phoenix will design your site with SEO in mind so that your company can be discovered by consumers before your competitors.

A well-designed infrastructure makes the selling of products or services easy for the customer

Simply providing customers with an option to purchase products or services on your website is not enough; they expect the process to be extremely easy. Having the best website created by a skilled Phoenix web design company will ensure this. They will use empirical data to determine how your industry’s consumers like to shop, and then craft a shopping interface that is substantially intuitive, ensuring that customers will complete their transactions and will happily come return for more of your offerings.

An excellent Phoenix web design company will ensure that your site looks professional

As we stated earlier, potential customers prefer a professional looking site. Building a professional looking site is not easy—that is why there are so many otherwise reputable businesses that have terrible looking websites. By designing your website yourself, you can fall into the trap of believing that your website has a professional appearance when it does not. Allow the experts at a web design company in Phoenix to make sure your website looks professional

A good web design company in Phoenix will make sure that your website is fast and intuitive

Nothing will lead an otherwise qualified sales lead to leave your site more quickly than a slow, unresponsive or confusing website. Good Phoenix web design companies understand how to construct an intuitive, quick and glitch-free website.

Do not miss out on business opportunities with poor web design

Building a website without the aid of a Phoenix web design firm is a surefire way to lose out on sales. Don’t make this mistake. When it is time to build or enhance your company’s website, contact us. We are a highly skilled and knowledgeable Phoenix web design team that will create a website that will help grow your business!

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