A Phoenix Website Building Company Versus A Phoenix Web Design Company: What’s the Difference and which do I Need?

On a professional and personal level, the web is an integral part of everyone’s life. Therein is a wealth of opportunity to draw people’s attention to your company’s products or services by way of your website. The first step towards this goal is to have a website in the first place. Just having a website though, is not enough. You need a good website built by a professional that operates near your Phoenix business. You have two options in this regard: Either a Phoenix area web design company or website building company. Despite the similar names, there are stark differences that make each type of entity unique, so you should consider each one carefully before making a choice. To make your decision easier, we are going to compare and contrast each resource.

What is website building?

A website building company will engage in the construction or enhancement of your website. Depending on the company, this could include ground up website construction by writing code, website creation via software designed for the task or the use of predefined templates to create a cookie cutter website.
Once the construction of the site is completed, the website building company will hand control of the site over to you. They will provide no services thereafter. They are, however, cheap.

What is web design?
Web design is often defined as the combination of many skills and disciplines for the production, maintenance and enhancement of a website. This means that in addition to the construction of the website, a web design company will provide a slew of additional services. Some of these services could include the following:

• SEO optimization
• Social media integration
• Customer management system (CMS) creation
• Consulting services that guarantee clients can manage their site on their own
• The development of a website with the client’s primary business needs in mind (e-commerce, interactive customer service, ect.)
• Infusion of a client’s brand into a website
• The development of an intuitive interface
• Consideration of the company’s online goals when developing a client’s website
• Security enhancements to protect the clients (and visitors of their website) from intrusion
• Website management services for clients who do not want to deal with their website at all

A good web design company will provide a combination of the above services (and possibly more) to optimize your website for maximum relevant traffic and a better customer experience. As you can see, a web design company in Phoenix will offer many more services than a website building company.

Which one should you choose?

Now that you know what each type of entity does, let’s explore the pros and cons of choosing each.

The benefits of hiring a Phoenix website building company

The biggest benefit of hiring a Phoenix website building company is their low cost. That being said, they shouldn’t be used by most businesses. It would be a waste of money to have a nice looking website with limited functionality that nobody sees.

The benefits of hiring a Phoenix web design company

The list of benefits that a Phoenix web design company could provide is long. Here are a few of them:

• Your company’s site needs to look like you belong in your industry
• You need an SEO foundation to get customers to look at your site
• The integration of internet-based elements outside of your website is a great brand enhancer
• A good CMS will allow you to nurture sales leads and follow up with customers
• A great looking website is worthless if there is nobody to see it
• Your website should be uniquely yours

For most Phoenix area companies, hiring a web design company in Phoenix is the best option.

Your company’s website is worthless if it does not help you generate sales

The reason that your want to have a website developed in the first place is that you need it to help accomplish your business goals. In this regard, you should not sell yourself short. Instead of wasting your money on a company that builds a website without the growth of your business in mind, get in touch with a good web design company in Phoenix so your website can become a revenue generation machine. To get the most out of your current website or to have entirely new site designed from the ground up, let our expert web design team help; we are the best web design company in Phoenix. Contact us ASAP for a FREE quote.

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Choosing the Right Phoenix Web Design Company

Your website is important. In this increasingly virtual world it is the first impression that consumers will receive of your business and it should be your primary lead generation machine. In order to ensure that your web page does this, it needs to be optimized for just that task. Unless you are a web design expert, you will need the help of a professional for this. As it is with all industries, all Phoenix web design companies are not equal, so you need to be prudent with your choice therein. To help you with this, we are going to take a look at five factors that you should take into consideration when choosing a Phoenix web design company.

Make sure that they ask you what your goals are

 The construction if your company’s website is not a vanity project. While a nice looking website is great, it should also serve the business functions that you need it to. If a Phoenix web design company does not ask you what business functions you need for your site, walk away, because it is highly unlikely that they will design a site that serves your marketing, customer service or other business needs.

Make sure that their software platform is accessible to someone outside of their firm

Sometimes the computer programs that a Phoenix web design firm will use to build a site is so proprietarily esoteric that only members of their design team can access it. This means that nobody can modify your website but the web design company that built it. Unless you don’t mind being forever beholden to the same web design company for all of your future web design needs, find a Phoenix web design company that uses a program accessible by someone outside of their office.

Find out what they do—or don’t—do for you after the web design process is finished

The initial web design is only the first step in using the internet as the ultimate business resource. You still need to manage and update it. If you have a member of your team who is well-versed in that area, then you are fine and should skip the next three sentences.

If you are like most Phoenix companies, however, you do not have an in-house techie who can handle your website on their own once it is launched. This means that you should find out how the Phoenix web design company plans on handing the website over to you. Some will wash their hands of all involvement, some will tutor you before they hand the site over, some will do some temporary handholding while you learn how to manage the site yourself, and some will offer full-blown website management services.

Check their background

As with any service-based company, you should check the Phoenix web design firm’s background to make sure their services are as good as they are touting them to be. Following up on references from previous clients is an efficient way to do just that; whether someone has received great or terrible service, they will gladly tell you about it.

Although this is where you should start, a good reference is not the only way to determine how good a Phoenix web design company will be. If a design firm lacks references due to the lack of a substantial client base, do not count them out yet. Find out what the qualifications (education, experience, ect.) of their team are and consider the other three factors that we discussed above.

Create an intelligent balance between cost and services rendered

Every quote for Phoenix web design services is not the same—even if the prices are. Once you have a realistic budget in mind, you can start to consider the quotes being submitted by various Phoenix web design companies.

In order to gain the best services for web design Phoenix has for you, make sure that cost isn’t the only factor you consider. Look at each quote line item and using all of the factors discussed above, determine which service you must have, and which ones you can do without. This will allow you to optimize the cost of the web design without cutting corners (that will harm your website’s ability to generate revenue) for the sake of temporary savings.

Your website will take your Phoenix area business to the next level—if you get the design right

Choosing the right Phoenix web design company is a critical business decision. To procure the best services for web design Phoenix has for you, carefully consider the factors above and decide what you do and don’t need. For more information about choosing the right Phoenix web design firm, feel free to post a comment or question below, or contact us directly.

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How Often Should I Have my Website Updated by an Arizona Web Design Company?

No matter how outstanding the design of your current website is, you will eventually have to hire the services of an Arizona web design company to update it. You are likely wondering how often you should make changes to your web page. This article will help you with that by explaining when you will need your website updated by a good service for web design in Arizona.

When your web page needs to keep up with search your engine marketing campaign

Search engine marketing (SEM) is the key to bringing sales leads to your website. Due to this fact, you should always be trying to find ways to enhance your SEM campaign. Having the design of your website optimized for better positioning on search engine results for this by an Arizona web design company is a great place to start. For example, if your web page is lacking a blog, a good Arizona web design company will know how to add one to your site so that your blog will be optimally effective for drawing consumers to other parts of your website.

Missing, out of date or new information
You should be constantly checking your website for missing or out of date information. This could be the difference between you closing sales and never being connected with a sales lead in the first place. If your website has an incorrect email address or old phone number, for example, people genuinely interested in learning more about your products and services—and how to buy them—will be flustered and assume that you are out of business if they reach the wrong number or receive no email responses. An Arizona web design company can easily update this information as they audit the overall design of your site.

New products or services

If you have a new product or service—especially one that you would like to market heavily—you will need to update the design of your entire website to make it fit. Unique product pages and special highlights on your home or landing pages can be provided by an Arizona web design company to get your new products or services launched ASAP. This way, a great new offering will not have to linger as your consumers slowly learn about it.

New technology

When the smartphone became the dominant medium for internet access it became a business necessity to have a mobile version of one’s website. Now, nearly every computer that is released includes a touch screen, so even full web pages must be touch screen optimized for the best possible user experience. If you have not already used one of the services for web design Arizona has to update the design of your site to work with these technologies, then you must do so immediately.

Internet technology is continuing to evolve to include more features, higher resolution screens, smartwear and augmented reality devices. You should keep track of this, because you will soon be required to hire an Arizona web design company to update the design of your site to match the capabilities of the aforementioned technological changes. Otherwise, the user experience with your website will suffer greatly.

Security

Security flaws often affect the entirety of your website. The recent Heartbleed security flaw, for example, required any website with an SSL encryption to update their web design—you have had the Heartbleed security holes fixed if you have an SSL encryption right (if not, you should get the best services for web design Arizona has for you to fix it immediately; both you and your customers’ data are seriously compromised by this flaw).

The Heartbleed example is but one of many possible reasons to update your web design for better security never wait to enact such an update.

General enhancements

A more intuitive interface, faster load times, ect. are all great ways to ensure that visitors stay at your site longer; this increases the chance of turning a casual visitor into a sales lead. If you have identified ways to greatly improve the user experience of your website, allow an Arizona web design firm to make the necessary updates.

Recurring updates

Regardless of whether or not any of the above factors are identified, you should have the content of your website update every three months and the overall design of your website should be updated every 12 to 18 months. For best results, always use good services for web design in Arizona to get the job done.

When it is time to update your website, give us a call

We are a top Arizona web design firm and we can help you enhance the results produced by your website.

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Choosing the Best Scottsdale Web Design Company

SEO, social media marketing, blogging and other web-based inbound marketing all revolve around a singular goal: Getting qualified sales leads to visit your company’s website so that you can have an opportunity to close the deal. In order for this to happen, you first need a website. In order to enhance your chances of being able to make sales happen, you website needs three things: it should support your SEO strategy, it should be easy for people to use and it needs to look great.

You need a professional to design your site in a manner that allows it to achieve the above results. However, finding the right Scottsdale web design company is not an easy process if you don’t know what to look for. In this article, we are going to equip you with the tools you need to find the best services for web design Scottsdale has for you.

They should provide every web design service that you need

True web design goes well beyond simply making a website that works. There are many things that a good Scottsdale web design company could do for you to help turn your website from a nice looking place to visit into a sales lead generation and nurturing hub. Here are a few examples of such services:

• The establishment of a content management system (CMS)
• Discuss the overall design (and its purpose) with you
• Providing you with access to all of your website’s features
• Consultation services that will allow for basic management after they are done
• The establishment of an environment that allows for easy search engine optimization (SEO)

Although you should make sure that they are going to do a lot more than create a simple website, you shouldn’t assume that the Scottsdale web design company that you choose should do everything either. For example, you should not assume that they are going to continue managing your site indefinitely after they finish with the web design process itself. That is what management services are for—which they may offer in addition to their design services.

Ask about the Scottsdale web design company’s ability to make your website mobile ready
The world isn’t just going virtual; it is going mobile as well. In lieu of desktop computers and laptops, people are opting for smartphones, smartwatches, smartglasses and tablets, all of which use mobile operating systems. In order to make sure that your company’s website is ready to be seamlessly viewed on these devices, you need a mobile version that provides all of the services that your standard website does while maintaining an intuitive touch-friendly interface.

Do not assume that the Scottsdale web design firm that you use will automatically create a mobile version of your website. Many web design firms will not do this (hence, the myriad of websites floating around the web that do not have a mobile-friendly option).

Make sure that they will create a website that allows you to meet your primary business goals
Receiving services for web design in Scottsdale that result in a high quality sales lead generating web site is great, but there is one more piece to the puzzle that your Scottsdale web design company should consider: Functionality.

You need your website to perform the basic business functions that allow you to operate. If you are running an e-commerce business, for example, a simple website will not do; you will need the ability to post products, allow customers to buy, have secure transactions, ect. If a web design company is only well-versed at creating a simple website with basic functionality, then you should probably avoid them in this case. On the other hand, if all you need is a basic (yet well-designed) website, choosing such a firm could be a great way to save money.

Don’t throw your money away

It may be enticing to hire the least expensive Scottsdale web design firm; and it is easy to assume that the most expensive one will render the best services for website design Scottsdale can offer, but going either of these routes would be a big waste of money.

Instead, define a realistic budget and choose a web design company in Scottsdale based on both what you can afford to pay and the factors discussed above.

The factors outlined above will guide you to the right Scottsdale web design for your business

To not take your website’s design lightly. Depending on how you treat it, it can take your business to the next level, or it can become dead weight. To further discuss how to find the best services for web design in Scottsdale, post a comment or question below.

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Why do I Need a Phoenix SEO Company to Manage My SEO Marketing Campaign?

Unless you’ve been living under a rock, you have likely heard about the benefits SEO brings to your marketing plan. This is true. In fact, SEO is now one of the most powerful influencers on the success of a business. To get the most out of SEO marketing, you need the help of an SEO company that knows how to draw sales leads to Phoenix area businesses like yours, even if you think you have a solid grasp of how SEO works. Here is why:

What is SEO and why is it important?

In the midst of all of the hoopla about how great SEO is, many entities neglect to provide SEO novices with a basic explanation of what SEO is. Since you’re expected to make this the foundation of your marketing plan, it is important that you have a complete understanding of what SEO is before you make the investment in a Phoenix area SEO company, or any other SEO resources for that matter.

Search engine optimization (SEO) is the practice of leveraging your company’s internet-based resources to increase your website’s ranking on search engine results. Since most people find what they need using search engines, it is extremely important that for maximum visibility, your business be at the top of these lists.
Why do I need an SEO company in Phoenix to help me?

Search engine algorithms are constantly changing

Thanks to the efforts of search engine companies to improve the quality of their search engine results, the act of truly understanding SEO is an around the clock job. Their algorithms are constantly changing; as such, what you need to do to appear at the top of search engine results also changes. A good SEO company in Phoenix will know this, and will also how to keep track of and adjust to these changes.

Taking the wrong actions can seriously hurt your SEO marketing efforts

Do not let any Phoenix area SEO company trick you into using “black hat” SEO tactics. These will not only fail to help your SEO efforts, but they will actually work to denigrate your search engine rankings. These detrimental techniques are actions that search engines consider to be uncouth; therefore, they result in one of two things: A spot at the bottom of search engine results or complete removal from the search engine—both eventualities mean a failed SEO campaign.

The list of black hat SEO tactics is long, and as search engines continue to discover ways that SEO marketers are gaming their systems, it will continue to expand. An SEO company in Phoenix—or anywhere else—that practices these tactics should be avoided

SEO isn’t just about optimization

Despite the literal definition of the acronym, a good SEO campaign doesn’t solely involve improving your search engine ranking. As your SEO campaign expands, you will find that it requires virtual relationship building to be successful. This means building your brand on the internet. Such an endeavor is vastly different from traditional brand building approaches as relatively unconventional tools such as social networks and blogs must be used. You can get help with this from an SEO company in Phoenix that knows their stuff.

The results of your SEO marketing efforts need to be tracked

You shouldn’t blindly assume that your SEO campaign is working. Knowing which analytics tools to use and how to use them is critical for SEO marketing success. How much traffic you are generating, where it is coming from and what is not working—and why—are all critical facts to know. You should be working closely with an SEO company to analyze factors that will reveal this information.

A poorly crafted SEO approach is a waste of time

When it comes to building your business, SEO is more precious than gold. No matter how many hours you dedicate to a bad SEO campaign, it will fail. This creates a serious deficit in your company’s most precious resource: The time of you and your employees. SEO isn’t something that you can succeed at by blindly throwing money at it, so instead of wasting time on an SEO campaign that is doomed to fail, let a good SEO company in Phoenix help you succeed.

If you would like to get the most out of your SEO marketing campaign system, enhance specific elements of your SEO or have entirely new SEO campaign built from the ground up, we can help. We are a top Phoenix SEO company that can give you precisely what you need, when you need it. Contact us ASAP via phone or via email for a free quote.

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Picking the Best SEO Consultant in Phoenix

In the battle to win the web, the leader of the search engine results lists is king. In order to have your website rank at the top of results lists relevant to your business, you need to employ strong search engine optimization (SEO) techniques. The complex, convoluted nature of the algorithms used by the top search engines means that you will need professional help. Even if you would prefer to manage your company’s SEO endeavors in the long-term, you will need the services of an SEO consultant (one close to your Phoenix area business) to lead you down the right path—otherwise, you will be stumbling around in the dark and end up wasting your most precious business asset: Your time. Here is how to find an SEO consultant in Phoenix that can enhance your internet presence:

Make sure that they are NOT teaching you “black hat” SEO techniques

Teaching you black hat SEO techniques is the worst thing that an SEO consultant in Phoenix can teach you. Black hat types of SEO practices are those that would unfairly yield results. While this may not be important to you, making their results list as fairly optimize as possible—to the benefit of customers—is a priority for the search engine companies. As such, they react to black hat SEO tactics in two ways: they either drop the offending website to the bottom of their results list or they ban the site completely. Such an occurrence is commonly known as “internet death,” as your site will be viewed by nobody outside of those who already know the web address by heart.

Here are a few examples of internet death causing black hat SEO tactics:
• Purchasing linkbacks
• Plagiarized content
• Keyword spamming
• Content cloaking (presenting different sets of content for search engines and users to trick search engines)
• Blog spamming
• Social network spamming

A sketchy SEO consultant will teach you tactics like the ones above, because they can yield temporary results. As we mentioned earlier, however, these results are not sustainable, because your ranking will plummet if you are not banned altogether. When this happens, you are left holding the bag—not the black hat SEO consultant.

Ask how they help you determine the best keywords/phrases that are best for your business
The use of keywords and keyphrases will always be an important element of a successful SEO strategy. In order to get the most out of your keyword optimization, you need to know what the best ones are to use. A good SEO consultant Phoenix will have a strategic method in place to help you determine what keywords and keyphrases will work best for a business in your industry and location.

Be sure that they will help you optimize both on and off of your actual web page

A skilled SEO consultant in Phoenix will know that although SEO begins with your website’s content, it does not end there. Social networking and outside linkbacks are just a couple of exterior resources that must be used to gain search engine supremacy. For SEO experts, this fact is a no-brainer, so if the SEO consultant that you are dealing with does not know this, then chances are they could quite possibly be the worst “SEO consultant” in Phoenix—or anywhere for that matter.

Make sure that they will help you track your results

How will you know if your SEO is even working? This is an important question to ask—and answer—as you continue to invest in your inbound marketing campaign. There are many analytics tools in existence that can help you effectively see just what your SEO strategy is doing for your business.
A good SEO consultant in Phoenix will show you with a set of analytics tools that will work together to make sure your SRO campaign is on the right track.

Make your budget clear upfront

By knowing exactly what you can afford, an SEO consultant can have clearer insight into what they can offer you. This will prevent confusion and/or frustration when it comes time to discuss terms with the SEO consultant that you are considering working with.

It is possible to manage your SEO campaign yourself, but you need the best help you can get to show you how to

Before you start wasting time on an ineffective or harmful SEO campaign, let an expert help you. When searching for an expert SEO consultant, Phoenix area businesses like your should carefully consider the factors outlined above and you will quickly find the best SEO consultant in Phoenix. To learn more, contact us. We are a team of some of the best SEO experts in the area.

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6 Web Design Features Your Website Must Have

As we get ready to start the second half of 2014 many businesses are looking into their websites to make sure that it is up to par for what they hope is a strong second half of the year. Most business owners realize that in today’s world a strong website is key to a successful business. However, you now need more than a simple website. You must keep up with the different trends and technologies that seem to be coming out faster than the new smart phone. That is why you must make sure that you constantly are checking to make sure that your website is up to date and that it has the design features that will make your online business successful. With technology and trends constantly changing this is a big deal if you want your business to continue to be successful. Lets take a look at some of the features that your website should have currently.

Superior Navigation - Businesses in today’s world spend a lot of money in numerous types of marketing trying to get users to their websites. Then many small business website’s all have similar issue. They finally begin getting people to visit their website only for the visitor to discover that they have a hard time finding the content that they were looking for. The visitor get’s frustrated and leaves without converting. So all of the money spent to get that user to the website was wasted because of something as simple as poor navigation design. This is why it is so important to make sure that the navigation on your website is setup in a user friendly manner. The website visitor should be able to find anything on your website within 1 or 2 clicks.

Optimized Images - We are beginning to see this one more and more due to the popularity of content management systems. Website managers are uploading images to the website not understanding that they need to optimize the images prior. So then what happens is that their website has all of these gigantic jpeg images that need to load anytime somebody visits a page on their website which causes the site to slow way down for website visitors. This is a major issue on your homepage because of the likely use of a slider. All the images in your slider have to load before your homepage will fully load.  As I am sure you are aware, people are not very patient when it comes to the speed of a website. If your website doesn’t load within a few seconds they will leave. Now I still remember dial up connections and wonder how we ever surfed the web.

Increased Conversion Rate Techniques - Conversion rate is the one statistic that should truly matter to you. This statistic will correlate directly with your profit. You do not want to spend money getting users to your website and then your website not convert. The higher your conversion rate the higher your return on investment will be.

Consistent Design Throughout The Website - You will not believe how many websites we see that not only have different font styles, colors, etc but have different designs on every page of their website. This causes your website to look confusing and unprofessional. It is important that your website is consistent. Think back to a website that you have seen where every page is different. If you have noticed a severe case of this then you were probably confused and did not know if you were even still on the website or if it had directed you to an entirely different website. This will cause a visitor to your website to view your site as poorly designed and cause them to lose trust in you. If a website visitor does not find your website trustworthy then the chances are they will leave your site without doing any type of business with you.

Great First Impressions - It is said that when somebody views your website they make up their mind in the first 5 seconds whether or not they are going to use your site or not. This doesn’t give you a lot of time to impress the visitors to your site, does it? This where a great web design company that has a great design team can really take your website from average to great. If you give your website users a great first impression you will have a great shot of gaining a new customer. On the other hand if a visitor has a bad first impression of your website then they are not only likely to leave they are likely never to visit your website again. People are not too forgiving when it comes to website. I know there are certain website URLs that I will never click on. When I run a search and if certain websites pull up I will ignore them. If I am like this then I am sure there are a number of other people that are the same exact way.  That is why it is important that you always give a great first impression

Mobile Friendly Website - Technology keeps on advancing. It is advancing so fast in fact that it is impossible for people to keep up with it. That is why you must have a mobile website. Mobile users have already over taken desktop and laptop users and this will only continue to grow. If you do not have a mobile website then you are missing out on a large group of potential customers.

Soon these will become the normal and there will be an entire new set of technologies and trends that you will need to make sure that your website has. I know websites are not cheap and they need updating every couple of years but this is a very small investment considering that your site is your number one salesman and works for you twenty four hours a day 7 days a week three hundred sixty five days a year. In the grand scheme of things a new website every couple years is a very minimal investment.

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